Applift had an outdated website and brand which wasn't working for their business vision and corporate image. There was a strong need for a complete overhaul and revisioning of all online and physical visuals.
Applift is a relatively large tech company with 300+ employees, so the initial challenge was to listen carefully to the management team and translate those findings & moodboards into a visual identity which could be green lighted.
Communication was key with this project. There was also a limited timeframe (two months) by which the project needed to be done. Therefore, dedicated teamwork was needed to remain within schedule.
The project began with several branding and strategy workshops held at the Applift office in Berlin. Together with the management team and key stakeholders, we created the foundations for the new Applift brand, aligned with the new corporate vision. We then rolled out the complete corporate identity, logo and website design, built on WordPress CMS.
SCG helped us create a stunning new CI: from logo through to our new website, they enabled us to take our branding efforts to the next level. The timing for the project was very ambitious and SCG always delivered within the timelines set. Anna Schmitt - Team Lead Global Product Marketing.
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